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Suri.

Brand + UI/UX          |         Currently - Creative Director at Puhzaz Labs         |        7+ years work exp

Hi, welcome to the portfolio of

↘ What I’ve been upto

I design brands, build digital products, & lead creative teams across interfaces, systems, & stories.

My roots are in architecture, but I’ve spent the last 7+ years helping startups, studios, and global teams turn vague ideas into sharp, scalable design — fast. From rebranding AI companies to building dashboards, decks, and drop-worthy identities, I focus on clarity, craft, and creative direction that moves.

↘ What I’ve been upto

My journey began in architecture 
until i found my place elsewhere.

After shaping buildings for 3 years, something clicked: pixels move faster than bricks. The thrill of building brands, interfaces, and digital experiences took over.

↘ What I do today

A few words from those I’ve had the chance to build with.

The kind of design that earns trust — and brings people back.

His ideas gave a strong blend of cutting edge design philosophies and state of the art knowledge repository. Suri is a pleasure to work with.

Srini Bharadwaj

CTO - AI Products

Great design sense + unmatched speed and accuracy of execution ask is a super strength for him.

Highly recommend him and his work.

anurag singh

CCO - Scry AI

His ability to simplify complex concepts into intuitive designs was invaluable, and his drive to improve and learn made him a standout contributor.

SWAPNIL SINGH

PROGRAM MANAGER - SCRY AI

4 Architect v1.png

Virgil Abloh

Founder of Off-White

Artistic Director at Louis Vuitton

Virgil Abloh

Founder of Off-White

Artistic Director at Louis Vuitton

↘ What I’ve been upto

Seven years of chasing clarity — through brands, products, and stories that matter.

Built for startups, studios, and global teams — blending speed, craft, and strategy into everything I design. Here's what all I've been upto ↘

Aug 2019 – Dec 2020

🇮🇳
 

Associate – Architecture & Design


Started as an architect and expanded into leading the company’s rebranding and spatial experience design. Delivered branded environments and design systems for clients like American Express and The Economist Group, blending architecture, branding, and experience design to elevate the company’s identity.

Skootr 
first stint in rebranding

Dec 2020 – Aug 2022

🌐

Founder & Head of Design


Led creative strategy and design for clients like Penguin Random House, BCG, Redington, and PepsiCo. Built the studio’s systems and processes, delivering high-quality, fast-turnaround work across branding, UI/UX, and social media. Managed a small team to produce clear, effective creative at speed.

Pulp Studio 
started my own agency

Apr 2021 – Sep 2021

🇺🇸

Design Consultant


Led brand, marketing, and pitch design for cross-border startup programs by Schoolab and UC Berkeley. Created visual identities, investor decks, and communication assets for early-stage, mission-driven startups in the U.S. and Europe, helping them tell clear, compelling stories.

Schoolab 
initiative w/
UC Berkeley

Sep 2022 – Jan 2025

🇺🇸
 

Senior Brand Designer


Led the company’s full rebrand, creating a unified design language across product, web, and marketing. Designed enterprise-grade dashboards for AI-powered platforms, and crafted high-stakes pitch decks and GTM materials for investors and C-level leaders.

Scry AI
dipping my hands in AI

Jan 2025 – Present

🌐

Creative Director


Led creative direction for VC-backed startups and real estate brands. Oversaw branding, UI/UX, marketing, and video, building systems that deliver clarity and speed at scale. Drove bold design work that helped clients grow fast with high-impact creative.

Puhzaz
scaling a studio from scratch

and a whole lot more clients across the years

↘ What I do today

What 7+ years of designing across mediums amount to :

ork that crossed borders, built brands that last, and helped teams move faster with fewer headaches. Here's some numbers to show for it.

4+

contintent that featured my work

30+

brands shaped across platforms.    

Hours of headache saved

↘ What I do today

The skillset I bring to the table

Combining creative direction, interface design, identity systems, and a passion for continuous growth — built to help teams scale, connect, and succeed.

📌  Branding

Identity systems that last

🖥   UI / UX

Interfaces that just work

🎛️   Design Systems

Visuals with clear impact

🍿 & Appetite

To learn a whole lot more!

↘ What I do today

The qualities that shape how I work, lead & what I truly bring to every team

The unseen strengths that help teams collaborate better, solve smarter, and build with confidence.

Reliability

Deadlines aren’t suggestions—they’re commitments. You can count on me to get the job done, no matter what.

Leadership

Great design is a collaborative effort & I can get people to move mountains

Innovation

Just like Pei, I never settle. I create designs that convey, evolve, and convert.

Adaptability

New platforms? New tech? New challenges? No Problem! I adjust, learn, and deliver.

Battle Scars

I tried to run a design business. I’ve failed. I’ve learned. Now, I make sure you don’t.

Most of all..

I love designing, I love what I do, and there are no compromises in love (or design)

Interested?

or check out some my work samples below

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